Metro sought to make a splash with their Holiday ’22 campaign. What better way to do that than with a bilingual campaign featuring Luis Fonsi? We worked with Fonsi across OLV and social channels to bring the holiday spirit and the music. This holiday campaign also coincided with the 2022 FIFA World Cup so we captured some World Cup-inspired magic with Luis as the icing on the cake. 

Team: Henry Lopez, Ian Young, Stephanie Cho, Milan Rothfield