To promote Uber One, Uber asked us to create a series of Snapchat lenses to reach new audiences who may not be as active on other social channels. These lenses, which usually coincided with holidays, challenged us to bring Uber into a more immersive space while still bringing the benefits of Uber One membership to the front.

Team: Slate Donaldson, Leah Butler, Ian Young, Katie Merifield, Adi Kwiatek