We worked closely with Visa to bring their B2B business into a new visual direction. We did this by creating a people-first campaign focused on the stories that our Visa Direct customers (small business owners, financial institution decision-makers) can relate to in their everyday interactions. This, combined with robust type treatment and people-first imagery, created a seamless and polished vision that brought some humanity into the FinTech space.

Team: Slate Donaldson, Stephie Coplan, Ian Young, Benjamin Harthun